UPDATE, 7:06 AM: Last night we told you that Disney planned to play an ad for sci-fi mystery adventure pic Tomorrowland during this year’s Super Bowl. Well, now we have a sneak peek – check out the the 10-second teaser of the 30-second ad to be broadcast on Sunday’s big game in front of TV’s biggest audience.
EXCLUSIVE, PREVIOUS 5:34 PM Disney has been mum about its plans for the Super Bowl, but we’ve learned that the studio has bought a 30-second ad for its George Clooney starrer Tomorrowland to air during Sunday’s game on NBC. The sci-fi pic, the latest theme-park adaptation Disney is grooming to be a blockbuster, has a May 22 release date.
Disney had plenty of summer tentpoles from its Marvel stable it could showcase during TV’s most-watched event, with The Avengers: Age Of Ultron set for a May 1 release and Ant-Man which comes out July 17. And there’s also a little movie coming in December: Star Wars: The Force Awakens. But it choose Tomorrowland starring Clooney — he appeals to both men and women, as does the Super Bowl — who’s in his first tentpole starring role since 2007’s Ocean’s Thirteen.
Most of the details surrounding Tomorrowland were kept tightly under wraps for most of its production before the first-ever clips were unveiled in October at NY Comic-Con. Directed by Brad Bird and written by Damon Lindelof, it follows an inventor (Clooney) who teams with a teenage genius (Britt Robertson) to unearth the secrets of a place somewhere in time and space that exists in their collective memory.