Thinkfactory Media, the production company behind the hit miniseries Hatfield & McCoys and upcoming Texas Rising, has launched Incufactory, a new incubator division headed by EVP Adam Reed, which will offer pod deals to select established and developing executive producers/showrunners. The division has finalized its first pod deal with Ten2One Entertainment’s Phil Thornton and Paul Coy Allen, expanding Thinkfactory’s collaboration with Ten2One, Thinkfactory and Ten2One are behind the hit R&B Divas franchise, which has become the most watched reality series for TV One. Ten2One currently has four other series in active development with Thinkfactory.
To accommodate Incufactory’s infrastructure needs, Thinkfactory will be moving into a new, 35,000-sq ft space where Reed and his team will work with each pod in creative, development, production and legal/business affairs. Through Incufactory, Reed foresees faster evolution for new projects, from development through sales, compared to many shows which often take years to debut.
The Incufactory division also will provide better structured deals and shared credit, offering partners a step beyond the standard executive producer title. according to Thinkfactory. The goal is, ultimately, to create opportunities that help individual EPs and show creators/runners to incubate not only television projects, but their own companies.
“We are extremely excited to be looking for and partnering with, new and up-and-coming talent for the opportunity to help them grow into thriving content creators. Opening this branch of the company will allow focused synergy between the entire team at Thinkfactory and the Incufactory pods, which we anticipate will result in increased series reaching the air,” stated Reed.