Independent music marketing, talent management, and music publishing house Primary Wave has officially merged its talent division with Intellectual Artists Management to form a new multiplatform music, film, TV, and literary management company. The new entity will run under the direction of Primary Wave co-CEOs Larry Mestel, CEO and founder of Primary Wave Music, David Guillod, CEO and founder of Intellectual, and Mark Burg, CEO and founder of Evolution, who will serve as Vice Chairman.

Together the unified labels rep talent including Golden Globe winning actress Gina Rodriguez, Oscar-winner Bobby Moresco, and Grammy winners Ceelo Green, Melissa Etheridge, Cypress Hill, and Eric Benet. Actors William Fichtner, Mayim Bialik, Peter Facinelli, Gabrielle Union, AJ Cook, and Natalie Imbruglia are also clients. The new company will now operate jointly in New York and LA.