Jonathan Barzilay was named COO of PBS today, the public broadcaster’s President and CEO Paula Kerger announced.

Jonathan Barzilay PBS COOBarzilay – a former executive at ABC, CBS, FLO TV and the Ford Foundation –will be “charged with developing innovative and collaborative strategies that safeguard the health of the public broadcasting system, and for ensuring that resources are allocated effectively to meet business objectives, system priorities, and marketplace challenges and opportunities,” PBS said.

Barzilay most recently was director, Freedom of Expression for the Ford Foundation, overseeing its global programs in media and arts & culture. He previously was SVP and head of content for FLO TV, Qualcomm’s mobile TV service; SVP and GM at CBS Interactive; and SVP at Disney/ABC Cable Networks and GM at Toon Disney and children’s programming at ABC-TV, among other roles over 15 years there. Barzilay has degrees from Harvard and Columbia’s law school.

Barzilay begins at PBS on March 25.