Turner Sports analyst Charles Barkley, UFC’s Dana White and Ronda Rousey, Baylor’s Head Football Coach Art Briles, Olympic and X-Games Gold Medalist Shaun White and NFL Network Anchor and Pro Football Hall of Famer Deion Sanders are among those added to SXSW’s 2015 SXsports program. The three-day sports-focused track, taking place March 13-15, incorporates panels, film screenings and networking events that look at the future of sport through the SXSW lens of culture, technology & innovation. Sports-related film screenings also are a part of SXsports, including the previously announced world premiere of Grantland Features’ first film, Son Of The Congo, following NBA star Serge Ibaka’s return to his homeland and directed by Adam Hootnick. Additional affiliated features and short films will be announced on February 3.

Additional panelists joining previously announced sessions include CNN’s Rachel Nichols, ESPN’s Ryan Spoon and NFL Network’s Eric Weinberger.