People Magazine got into the awards business with its first ever People Magazine Awards, which aired on NBC on December 18 at 9 p.m. The show actually was the third such event that was broadcast that night, and ratings-wise it came in third, after the American Comedy Awards and the iHeart Radio Music Awards. Despite being a dud with audiences, the affair—held at the Beverly Hilton Hotel in Beverly Hills, CA—was glitzy, with such A-listers as Gwen Stefani, Kate Hudson, Kevin Hart and Adam Levine in attendance.