Here’s the latest sign that the toy and game company remains interested in Hollywood, even after it aborted its acquisition talks with DreamWorks Animation. Hasbro’s board just elected Lionsgate Vice Chairman Michael Burns to be an independent director, effective immediately. He’s on the Compensation and Finance committees, and receives $57,200 worth of Hasbro stock plus $85,000 a year in cash, the company says in an SEC filing.

“Michael’s financial acumen and extensive operational experience in developing and distributing award-winning original content make him an excellent addition to Hasbro’s Board of Directors,” says Chairman Alfred Verrecchia. Burns can help Hasbro “execute our content-led branded play strategy and explore new opportunities to deliver content directly to consumers.”

Others on the 16-member board with media ties include former Viacom and Universal CEO Frank Biondi, Hearst Ventures’ Kenneth Bronfin, former NBC and  Martha Stewart Living Omnimedia exec Lisa Gersh, Leo Burnett North America CEO Richard Stoddart, and Houghton Mifflin Harcourt Company CEO Linda Zecher.