Beau Bryant, an agent with WME’s digital unit, is near a deal to become SVP Talent and Programming at Fullscreen. The big YouTube multichannel network recently was purchased by Otter Media, the joint venture between AT&T and the Chernin Group.

The deal is not quite final, but it represents another example of the smearing of boundaries between traditional media (and their support companies) and the emerging New Hollywood ecosphere around YouTube creators — hundreds of whom have accumulated huge audiences and now are branching out into other media and career opportunities.

The multichannel networks that have emerged on YouTube the past two to three years, originally to drive higher advertising revenues, now are adding or beefing up talent-management units to help maximize business opportunities for their biggest stars.

Bryant would succeed Larry Shapiro, the former CAA agent who recently departed to become co-president at rival MCN BigFrame. Bryant has been with WME since 2006.

Fullscreen was just in the news Monday for its acquisition of online-video pioneer Rooster Teeth, the Austin-based production and distribution company behind durable hits such as Red vs. Blue.