Online video site Pluto.TV has announced a $13 million Series A investment round led by U.S. Venture Partners, alongside UTA and previous investors Sky plc, Chicago Ventures, Great Oaks Venture Capital and Luminari Capital. The company also has added as advisers former Fox Interactive and Yahoo executive Ross Levinsohn, Spotify’s Ken Parks and King Digital‘s Stephane Kurgan.

The Los Angeles-based company said it would use the money to expand its offerings and extend its reach on mobile, web and connected-TV platforms. The site launched in March and through deals with a variety of partners offers curated access to more than 100 channels of online video from providers such as HLN, WWE, Vice, The Young Turks, Funny or Die and Rocket Jump among many others.

Previous investors include Universal Music Group, former Warner Bros. executive Terry Semel‘s Windsor Media, and Pritzker Group, among others. As part of U.S. Venture Partners investment, general partner Rick Lewis is joining Pluto’s board.

Sky’s latest deal comes less than a month after its predecessor BSkyB put up $7 million for part of a Series B investment in Whistle Sports, the fast-growing sports-oriented online video site and YouTube multi-channel network.