Nadia Bronson, a longtime figure in the Hollywood movie marketing business via her 24-year run at Universal Pictures’ international operations and later as a key awards-season independent consultant, died Friday in Utah. Bronson had cancer, which had recently returned, and she was in hospice in Utah at the time of her death. She was 67.
Bronson had become a force behind the scenes during awards season, particularly in being hired by studios to court Golden Globe voters.
In her run at Universal, she helped raise the profile of the international markets that are now so vital to the success or failure of Hollywood pics. After joining the studio in 1997, she rose through the ranks and eventually became president of international theatrical marketing and distribution. The list of films she oversaw is an impressive one: Jurassic Park, Out Of Africa, Shakespeare In Love, The Mummy, Gladiator and Steven Spielberg’s Schindler’s List to name a few.
She left Universal in 2001 and started up Nadia Bronson & Associates, which focused on international campaigns — publicity, marketing, distribution and sales — for awards season and film festivals. Her client roster included every major studio in town and most recently her 2013 Globe campaigns included Django Unchained, The Master, The Hunger Games and Best Picture Oscar nominee Silver Linings Playbook. Her winning clients included the likes of The Hurt Locker, Inglourious Basterds, The Departed and Slumdog Millionaire. Her most recent projects included Birdman, and The Imitation Game, both of which have received much buzz this awards season.
In 2002 during the Cannes Film Festival, where she was a key figure in campaigns, she became an officer in the Order Of Arts and Letters, France’s highest cultural honor.