Millennium Entertainment continues to beef up it digital distribution capabilities with the acquisition of Amplify’s Los Angeles operation, the multi-platform distrib banner financed by Preferred Ventures and Digital Media investor Chris Kelly.
As part of the deal, Amplify’s Logan Mulvey, who has served as CEO for the past year, will serve as Millennium’s SVP of Digital Distribution, effective immediately. Along with Mulvey, Amplify’s LA-based employees will be joining Millennium in various roles within marketing and digital distribution. Amplify will continue to operate exclusively from New York as a theatrical and digital content distribution company.
“Following our acquisition of Variance Films in March of this year, our goal has been to consolidate the digital and theatrical distribution operations of Amplify into New York. It was also important to us that those working in our LA office find an opportunity that would allow them to remain in LA. This transaction provided us the opportunity to accomplish this,” said Amplify Chairman Ed Ojdana.
“Acquiring Amplify’s Los Angeles operation allows us to further enhance our premiere digital service which will maximize digital opportunities for Millennium,” said Bill Lee, CEO of Millennium Entertainment. “We’re excited to welcome Logan and his Los Angeles team to the family.”
In August the management team of Millennium Entertainment led by CEO Bill Lee, and private investment firm Virgo Investment Group partnered to acquire the Millennium Entertainment catalog assets and film distribution platform from a consortium of investors. As a part of the transaction, Millennium Entertainment will undergo a name change in the coming months.
The deal was negotiated by Preferred Ventures Managing Partner Kevin Iwashina on behalf of Amplify, and Millennium Entertainment CEO Bill Lee.