EXCLUSIVE: Fox 2000 will tell the story of the trailblazing rise of Helen Gurley Brown, who became one of the first female editors of a national magazine when she took the reins at Cosmopolitan in 1965. The studio has optioned Enter Helen: The Rise And Reign Of The Original Cosmo Girl, the upcoming book by Brooke Hauser that HarperCollins will publish next year. Chernin Entertainment will produce, and Marisa Paiva is overseeing for the studio.

Helen Gurley BrownI’m picturing Mad Men, except with a ballsy woman who thrives in a male-dominated world, her currency a legion of women ready to rebel against the housewife stereotype in search of careers and sexual freedom. The story begins in the early ’60s when she wrote the blockbuster book Sex And The Single Girl and then took the top job at the then-floundering Cosmo. She remade the magazine, and in doing so, helped changed the perception to one where it was okay to be a vibrant modern single woman. The characters in the book include Hugh Hefner, Nora Ephron and Gloria Steinem, and is set against the backdrop of the Sexual Revolution and the Women’s Movement. Brown ran the magazine for more than 30 years, turning it into a global and cultural touchstone.

I always got a kick out of knowing that her husband, the erudite Jaws producer David Brown, wrote those salty, salacious cover headlines for so many years. She died in 2012 at age 90.

ICM Partners and Larry Weissman Literary represented Hauser in the deal.