On the same day fans of one Warner Horizon-produced cable drama cancelled surprisingly after three seasons, Longmire, rejoiced at the news of a fourth season pickup by Netflix, fans of another Warner Horizon cable series axed after three seasons, Dallas, received disheartening news.
In a note posted this morning, Dallas executive Cynthia Cidre and Michael Robin told supporters that efforts to find another network for the series have been unsuccessful, and this is officially the end of the road for the sequel to the hugely successful 1980s primetime soap.
Neither the producers of Longmire nor the team of Dallas expected the cancellation, thus the cliffhangers/introduction of new characters in both shows’ third season finales.
Dallas, which centered on the next generations of the Ewing clan, with original cast members Patrick Duffy, Linda Gray and Larry Hagman reprising their roles, launched to big ratings in June 2012, with nearly 7 million viewers tuning in for the premiere. The show suffered a blow when one of its biggest stars, Hagman, died while filming the second season. The Season 2 episode featuring J.R.’s funeral delivered a ratings spike, bringing in 3.6 million viewers.
Dallas has not been able to reach such ratings highs since, but it did OK and kept its loyal following. The save-Dallas campaign was as strong and organized as that for Longmire. But there was less interest into the Texas drama in the marketplace than there was appetite for Longmire, with no substantial talks taking place despite an effort by the studio to shop the series. Here is Cidre and Robin’s letter to fans:
Well, we have come to the end. After a 6-week attempt to try and land our beloved “Dallas” at another network, we have to inform you that we have not succeeded. Warner Horizon has attempted, in a Herculean way, to try and find us a new home, but at the end of the day it did not work out.
We so appreciate the outpouring of support by all of you, and the #SaveDallas campaign was a truly remarkable undertaking. We cannot fully express how much we loved making this show for you and with you. We had 3 wonderful years together, and we had the times of our lives bringing this iconic show back to television. Thank you for your support; thank you for your loyalty to our wonderful characters; and thank you for watching our show.
We wish you all our very best, and thank you again for loving “Dallas.”
With great admiration and appreciation,
Cynthia Cidre and Michael Robin