Today’s Oscar coup goes to The Weinstein Company, which got Imitation Game‘s Benedict Cumberbatch on the cover of a Time Magazine article on genius. Walter Isaacson, whose Steven Jobs bio is the basis for the Aaron Sorkin scripted film that Deadline revealed last night will move from Sony to Universal, wrote the piece on genius and Thomas Weber interviewed Cumberbatch. It must have been quite a bit of behind the scenes battling between Cumberbatch’s Enigma code cracker Alan Turing and Eddie Redmayne’s Stephen Hawking from Theory Of Everything, but that’s just another day in the Oscar battleground.