After a bunch of strikes and walks, Fox finally hit a 2014 World Series ratings home run last night. We knew the drama alone of a Game 7 was going to be a high for this year’s struggling Major League Baseball championship series, but last night at a packed Kaufman Stadium ran all the bases for the broadcaster. In metered market results, Fox’s broadcast of the 3-2 win by the San Francisco Giants over the Kansas City Royals got a surging 15.2/24.
By far the best result of this year’s World Series, last night’s game is way, way up a stellar 70% from the 8.9/14 metered market results of Tuesday’s 8 PM – 11:30 PM Game 6. And with what looks to be the network’s best non-NFL rating in more than 3 years, Fox must be pretty happy that the last game of the third World Series win in 5-years by the Giants is steady with the overnight results of the last World Series Game 7 back on October 28, 2011. That fall classic between the victorious St. Louis Cardinals and the Texas Rangers got a 16.2/28 in MM ratings – just a 6% difference with this year in a very different TV landscape. The only other times that the World Series has gone seven games in the 13 years that Fox has exclusively had the diamond battles was in 2001 and 2002. That latter game between the Giants and the winning Anaheim Angels saw a now almost unimaginable 19.8/28 MM rating.
After the lowest rated World Series on record so far, Fox really needed last night’s unexpected Game 7 to turn things around and have America’s pastime grab America’s eyeballs. With smaller market and wild card teams making up the match-up and most of the games’ blowouts, the series and Fox distinctly suffered. Not only was it down from the sturdy numbers of 2013 but this year’s World Series also dipped from the 4-game series of 2012, which had been a record low. The rush of attention and viewers that last night’s Game 7 drew will allow Fox, MLB and the advertisers some much desired breathing room and to make up traction in a sport that has seen audience interest distinctly wane in recent years. Needless to say, Fox is looking pretty good to top Wednesday’s primetime both among adults 18-49 and in total viewership.
This year’s Game 6 got a 3.1 in fast nationals that went up to 3.5/11 I in the final numbers. Starting at 8:03 PM Tuesday’s Kansas City 10-0 walloping of SF pulled in 13.37 million viewers, the best primetime viewership so far this World Series. Over all seven games this year, Fox has averaged a 9.1/15 MM rating. That’s a 10% slip from last year’s six game World Series and a 3% bop up from the 8.8/14 of 2012’s four games.
While we wait for the fast nationals, let’s compare some Game 7s. The 2011 Game 7 got a 7.4/22 rating among adults 18-49 in final nationals with 25.4 million watching. The 2002 Game 7 had an 11.1/26 result among the key demo with 30.8 million tuning in.