The winning streak of the Kansas City Royals was snapped off by the San Francisco Giants in Game 1 of the World Series on Fox last night. And for the broadcaster it was a loss too. In non-time zone adjusted fast nationals, the KC hosted game got a 2.9/9 rating among adults 18-49 between 8 PM and 11 PM. That’s down a very hard 29% from the 4.1/11 that the October 23 Game 1 of the 2013 World Series drew in fast nationals. That Boston Red Sox vs. St. Louis Cardinals battle, which the Red Sox won, went up to a 4.2/11. That was a 17% rise over the 2012 opener.

Viewershipwise last night’s 7-1 blowout had 10.68 million viewers. That’s a fall of 22% from the audience of 13.730 million that preliminary ratings had the Red Sox/Cardinals game getting. Viewership of the 2013 Game 1 went up to 14.40 million in the final numbers last year. As is often the case with live sports and even more so with a West coast team in the running, expect an adjustment in the final numbers today. As it is right now, Fox won the night in terms of the key demo and total viewers.

Up against the World Series everything else on TV took a hit of varying degrees or held steady last night. Attracting that non-MLB crowd, ABC’s freshmen Selfie (1.1/4) and Forever (1.2/4) were both up, 10% and 9% respectively. On NBC, Chicago Fire (1.9/6) was even with its October 14 show as was CBS’s Person Of Interest. CBS freshman NCIS: New Orleans bopped up 9%.

Beyond that, the competitive night saw Week 3 of The Flash (1.4/4) down 18% from the modest drop of the week before. Its lead-out Supernatural (0.9/3) slipped 10% in the third week of its new season. Week 2 of NBC’s Marry Me (1.9/5) comedy fell 17% while the second show of the second season of lead-out About A Boy (1.4/4) was down 18%. In preliminary ratings, that’s a series low for the Nick Hornby book based show.

With a 3.1/10, The Voice was the top rated show of the night, even though it slipped 9% from last week. Despite Selfie’s rise, the struggling Manhattan Love Story (0.7/2) dropped 22% from its October 14 show. Lead-out Agents Of S.H.I.E.L.D. (1.5/4) was down 12% to what is, in fast nationals, a series low. The pain was far far less for CBS’s original NCIS (2.4/7) which tripped just 4% from last week.