The trailer for The Hobbit’s final sequel, The Battle Of The Five Armies, was YouTube’s most-watched entertainment-related video of the third quarter, the online giant said, pulling in nearly 17.3 million views, well ahead of trailers for the next Hunger Games installment and the first Fifty Shades Of Grey.
The Hunger Games: Mockingjay – Pt. 1 nevertheless still spent the quarter as overexposed as anything in Fifty Shades, putting two trailers in the top 10 with a combined 29.1 million views on YouTube. YouTube observed that the massive interest in two trailers for the same film bodes well for the theatrical prospects for Mockingjay. That is probably true.
Among other of the quarter’s other highlights, two Bollywood films had trailers in the Top 10: action film Bang Bang!, which has been a strong international success, and Finding Fanny.
The list also includes trailers for two of the year’s most highly anticipated videogames, the record-setting sci-fi hybrid Destiny from Bungie and Activision’s upcoming Call Of Duty: Advanced Warfare, which also set in the future as the latest sequel of that hugely successful franchise. That Destiny, a new franchise from a storied game developer, had more than double the views of the consistently successful CoD, may say something about whether Advanced Warfare will set another record for Activision.
On the other hand, Advanced Warfare’s trailer topped last quarter’s YouTube top 10 with nearly 21 million views. Put ’em together, at about 26.6 million views, and we won’t worry about Bobby Kotick’s next meal.
YouTube passed along some other stats of note:
- Total views for the quarter’s top 10 were up 15 percent compared to Q2, at 107 million.
- Total minutes watched jumped 5 percent, to 168 million.
- On average, audiences watch 77 percent of a video.
- The top trailers are getting longer, as studios successfully test the patience of viewers with notoriously short attention spans. Most of the Top 10 were more than 2 minutes long.
- Seven of the Top 10 trailers were for movies this time. Only one, for ratings monster The Walking Dead, coming out of its (San Diego) Comic-Con panel in July, was for a TV show.
And in case you’re interested, here’s The Hobbit trailer that topped this quarter’s list: