Sarah Jessica Parker will play the lead in romantic comedy All Roads Lead To Rome, with principal photography to start this month on location in Italy. AMBI Pictures principals Andrea Iervolino and Monika Bacardi and Paradox Studios’ Mikael Wiren are financing. Parker stars as Maggie, an uptight American on a road trip throughout Italy with her Italian former lover Luca as they seek out Maggie’s rebellious teenage daughter. Swedish helmer Ella Lemhagen (The Crown Jewels) is directing from a screenplay she co-wrote with Cindy Meyers and Josh Appignanesi.

Iervolino and Bacardi are producing with Silvio Muraglia of Paradox. Wiren is executive producing. AMBI Distribution will handle international sales.

AMBI was launched in 2013 as a consortium of vertically integrated film development, production, finance and distribution companies owned and operated by Iervolino and Bacardi. They recently co-produced Barry Levinson’s The Humbling starring Al Pacino.

Paradox specializes in independent film financing and international co-productions. Its most recent project Reclaim, starring John Cusack, Jacki Weaver, and Ryan Phillippe, was released on September 19 by Lionsgate. Other credits include Ain’t Them Bodies Saints and the Samuel L Jackson and Dominic Cooper thriller Reasonable Doubt.

Sex And The City star Parker is repped by CAA; her most recent features include Garry Marshall’s New Year’s Eve and The Weinstein Co’s I Don’t Know How She Does It.