EXCLUSIVE: Ridley Scott’s commercial production company RSA Films and movie ad agency Wild Card have launched 3 AM, a specialized consultancy firm geared to develop new forms of content and marketing for global audiences. RSA president Jules Daly and Alison Temple will be the Managing Partners of a concern that will collaborate with filmmakers, studios in brands early in a film’s construction to brainstorm integrated content and marketing extensions.
Daly has 25 years in commercials and theatrical creative production management in building RSA with Scott and his late brother, Tony Scott. RSA has a roster of over 70 directors, including Kathryn Bigelow, Martin Scorsese, Sam Mendes, and Neill Blomkamp, all making commercials. Temple, who’ll oversee the day-to-day, worked at Fox Filmed Entertainment and created its Creative Content Department in Domestic Theatrical Marketing. As exec veep there, she came up with branded marketing tie-ins for films that included Avatar, X-Men, Planet Of The Apes, Alvin And The Chipmunks, Rio and Ice Age.
Wild Card is run out of Culver City by founder and editor Nick Temple and has created campaigns on films ranging from Avatar to Transformers, True Detective, Maleficent and The Great Gatsby.
“Film studios have an entirely new and unique set of challenges when it comes to marketing movies,” Daly said. “RSA and Wild Card realize that Hollywood marketing today is a beast of its own consistently challenged with capturing consumer interest. As a joint entity of such esteemed creative companies, 3AM can help alleviate those challenges and work with the studios to think outside the box and deliver groundbreaking creative.”