In 2015 a standalone, over-the-top HBO Go service will launch in the the U.S, HBO Chairman and CEO Richard Plepler just confirmed, in a move that had been in the wind for some time.

There are 80 million homes that do not have HBO, and “we will use all measures to go after them,” Plepler said during his network’s portion of the Time Warner Investor Day underway in NY. He said such a move could produce hundreds of millions of dollars in additional revenue.

Vanity Fair New Establishment Summit - Day 2“There is huge opportunity in front of us… we will use all means at our disposal to go after it,” he said. “This is the most exciting inflection point domestically and internationally in the history of HBO.”

Last month, Time Warner CEO Jeff Bewkes signaled the idea was brewing to offer HBO Go without a TV Anywhere authentication, noting the increasing opportunity of broadband was making a direct-to-consumer HBO Go “more viable and more interesting.”

An Internet-only HBO Go offering has worked well after some hiccups in Finland, Norway, Sweden and Denmark, he said.

Bewkes said at the time there was no technological or contractual obstacle to changing the delivery scheme.

“We have the rights. We can do it if we want to now,” he said.

David Lieberman October 15, 20147:34 am

HBO chief Richard Plepler now up. Says it’s “just getting started” with double digit profit growth expected. 

David Lieberman October 15, 20147:35 am

About 40% of HBO subscribers only watch movies. Subs still cite movies as the top reason they want the service. Theatrical is 75% of linear viewing and performs strongly across platforms. 

David Lieberman October 15, 20147:37 am

14 of the top 25 films released so far this year will be on HBO. More than all competitors combined. Has WB, Fox and Universal into the next decade, as well as Summit. Gives us great flexibility to explore digital models.

David Lieberman October 15, 20147:40 am

The best creative voices want to be part of the HBO experience. …”If you doubt this, ask the talent themselves.” Plepler drops a bunch of celeb names. Will add The Rock next year, Jack Black and Tim Robins, and Westworld with Sir Anthony Hopkins, and Colin Farrel and Vince Vaughn will join next season of True Detective.  

David Lieberman October 15, 20147:41 am

Cinemax is an area of growth. More originals coming.

David Lieberman October 15, 20147:44 am

He’s encouraged by consumer response to HBO Go. Users are more likely to continue subscribing — especially millennials. He’s showing the audience some of the ads that target this audience but they aren’t being streamed because — a slide says — “Due to content protection, playback of this video is not allowed.”

David Lieberman October 15, 20147:45 am

Domestic revenue opportunities: 3 drivers — monetize non-revenue generating subs, increase subs, and (ta-da!) pursue customers outside the multi-channel universe. Sounds like there’s news coming.

David Lieberman October 15, 20147:48 am

Wow: Plepler says “there are hundreds of millions of dollars that our partners are not sharing with us.” HBO has  1.9M revenue-generating subs and 4.5M non-revenue generating ones….”We will get our take.”

David Lieberman October 15, 20147:49 am

HBO has let pay TV distributors handle too much of the marketing. Will soon launch its own campaign.

David Lieberman October 15, 20147:49 am

BINGO: In 2015 will launch stand-alone over the top HBO Go service in the U.S. There are 80M homes that do not have HBO and “we will use all measures to go after them.” 

David Lieberman October 15, 20147:55 am

BINGO: In 2015 will launch stand-alone over-the-top HBO Go service in the U.S. There are 80M homes that do not have HBO and “we will use all measures to go after them.” 

David Lieberman October 15, 20147:56 am

HBO also will launch OTT services in other countries. 

David Lieberman October 15, 20147:58 am

Details: Could produce hundreds of millions of dollars in additional revenue. “There is huge opportunity in front of us…We will use all means at our disposal to go after it….This is the most exciting inflection point domestically and internationally in the history of HBO.”

David Lieberman October 15, 20148:00 am

Plepler just wrapped up. So far it looks like the Time Warner team is scoring. Share price is up 3.5%. Next upL Warner Bros’ Kevin Tsujihara.