Relativity Media entered into a multi-year strategic partnership with China-based 3C Media to produce and develop up to four local-language productions per year based on Relativity content. They will also make at least two local-language remakes of Relativity films for theatrical release each year. 3C will also invest in and co-own films released in China through Relativity’subsidiary SkyLand.
“This partnership is a significant next step in Relativity’s continued expansion into the Chinese market, and we are thrilled to bring a large number of local-language productions both in film and television to the China market where there is an incredibly high demand for local content,” said Relativity CEO Ryan Kavanaugh. “3C has produced some of the biggest hit shows in the market, drawing more than 300 million viewers. Their knowledge, access, and high-quality content will allow us to build on the resounding success of our films in China, and will strengthen the reach of our television division. There is no better partner than 3C.”
Xichen Liu, CEO and President of 3C, said: “We are thrilled to be partnering with Relativity Media, a recognized innovator and leader in international film and television, and we look forward to bringing our content to a bigger global audience through this partnership.”
Companies will co-own 50% of the films and TV programming created through the partnership and Relativity will serve as worldwide distributor and sales agent for all of 3C’s content outside of China, including its films and TV shows. The partnership will also develop television projects for distribution in the U.S. market.