The QYOU, a TV channel founded by four TV veterans and featuring short-form web video culled from a wide variety of genres, has officially launched. The company also announced its first deal, which started earlier this month, with StarTimes, a Beijing-based international pay-TV operator.

The channel, based in Culver City, CA, was founded by a group of high-profile veterans of the pay-TV world and digital video: Scott Ehrlich, (Fox News, NBC Cable), Curt Marvis (CinemaNow, Lionsgate), Les Garland (MTV, The Box) and G. Scott Patterson (Lionsgate, NeuLion).

The channel will feature commercial-free, 24-hour programming with shows spotlighting the best web videos, in shows hosted by “Q-rators” picked in part from their own online on-camera work on YouTube and other digital outlets. The channel’s programming is being structured for easy localization, with expansion plans targeting, in particular, international markets in Asia, South America and Africa where Internet penetration remains relatively low.

“Online creators are establishing a new art form in much the same way music videos fueled the popularity and growth of MTV,” said Ehrlich, the channel’s CEO. “The QYOU is committed to doing the same for this engaging and entertaining cultural phenomenon, while also generating meaningful royalties for an entirely new generation of web creative icons, filmmakers and talent.”