This is the latest fallout from Paramount Pictures marketing chief Josh Greenstein departing for Sony last month and Megan Colligan taking over. The studio said today as part of the new structure involving the increasingly vital marketing and distribution divisions overseas, Anthony Marcoly, who has served as President of Paramount Pictures International since 2011, is leaving.
In his place, Colligan has upped Nic Crawley to President, International Marketing and Distribution, and Mark Viane to Co-President, International Marketing and Distribution. The idea is to further integrate the international divisions, and together Crawley and Viane will oversee all foreign marketing and distribution for the company. They will report to Colligan, who has the title of President, Worldwide Distribution and Marketing.
“In today’s global marketplace, marketing and distribution needs to be a seamless operation,” said Colligan in the release announcing the revamp. “With Nic’s outstanding track record on the marketing side and Mark’s global distribution experience, Paramount will creatively and effectively enhance its global reach and achieve even greater exposure for our filmmakers.”
Marcoly was part of the last big shake-up at the studio three years ago. The former Walt Disney Pictures International president was tapped to replace Andrew Cripps, Paramount’s head of international who decided not to relocate from London to LA as per the studio’s wishes to centralize operations at the Melrose Ave. HQ — 120 positions were eliminated int he revamp. Marcoly had spent the previous 26 years at Disney and oversaw the global success of the Pirates Of The Caribbean franchise.
As for today’s promotions, Crawley served as Paramount’s President of International Marketing since 2011 after coming over from a 19-year run at Disney. Viane has served as SVP International Distribution for Asia Pacific and Latin America for Paramount since 2012. He joined Paramount in 2007 from United International Pictures.