UPDATE, 11:45 AM: DVR gains helped the broadcast networks somewhat close the gap with last fall’s premiere week’s averages but still left two networks, ABC and Fox, in negative territory year-to-year among adults 18-49. Meanwhile, NBC inched up from 0.1 down in Live+Same Day to flat, matching its top result in seven years, while CBS went from up 0.2 to even as its L+SD boost came from added NFL programming that does not get DVR lift. Three of the four nets were up year-to-year in total viewers, with NBC logging its largest premiere week audience in 11 years. (The CW launches its fall lineup later.)
18-49 rating 2014 2013 % change viewers (mil) 2014 2013 % change
NBC 3.7 3.7 n.c CBS 13.2 13.0 +2
CBS 3.1 3.1 n.c NBC 12.1 11.4 +6
ABC 2.9 3.1 -6 ABC 10.3 9.9 +4
Fox 2.7 2.8 -4 Fox 6.8 7.4 -9
PREVIOUS, SUNDAY: Live+7 ratings for Premiere Week 2014 are in, and we’re finally getting a more clear picture of how series did — three weeks later. The l7s show how much the portion of DVR viewing in the programs’ overall ratings has increased in just one year. (Tables showing the Full Premiere Week Program Rankers in 18-49 and total viewers are at the bottom of this story).
Not one but two shows broke the previous record for largest l7 lift in total viewers, set by The Blacklist last February (6.6 million). First, The Blacklist added 6.8 million viewers to its Monday Live+Same Day premiere audience. Three days later, the series debut of ABC’s How To Get Away with Murder topped that with 7.0 million, a new record.
Similarly, new Fox drama Gotham set a record for l7 lift in adults 18-49 with a 2.7 rating boost. Three telecasts, Gotham and two episodes of CBS’ The Big Bang Theory (2.6, 2.4) had bigger absolute gains in 18-49 than the highest lift last premiere week, 2.4 for ABC’s Marvel’s Agents of S.H.I.E.L.D. For a second straight year, it is a new superhero drama (Gotham vs. S.H.I.E.L.D.) that tops the list of biggest l7 gains in 18-49.
More than a third of the shows that aired during 2014 premiere week grew 50% or more from their same-day deliveries. Last year, that portion was less than a fourth.
Here are full listings of all Premiere Week programs ranked by absolute lift in 18-49 and total viewers: