In her new role as EVP and CMO, Chris Moseley will be responsible for overseeing all aspects of the GSN brand and messaging, and will work closely with ad sales and affiliate distribution to promote the network to key clients. In addition, she will coordinate closely with the leaders in GSN’s Games division in building global branding and promotional initiatives for all of GSN’s audiences and clients. Based in GSN’s Santa Monica office, Moseley begins her new job on October 8, reporting to CEO David Goldhill.
Moseley’s new position marks a return to the TV industry, where she held senior marketing positions for over 20 years. She previously served as SVP marketing for History Channels and CMO and EVP worldwide marketing and brand strategy for Hallmark Channels. She also headed marketing and communications for Discovery Communications during their growth from one domestic network to ten brands on six continents. Most recently, Moseley worked at The Madison Square Garden Company, where she oversaw the brand strategy and product development for the legendary Rockettes.
“Chris’ strong background in building and transforming brands is perfectly suited to guide GSN’s current base of successful shows and our ambitious slate of upcoming new originals,” said Goldhill. “Recognized as one of the industry’s top brand builders, Chris has proven ability as a leader, unafraid to innovate.”
Moseley has received numerous television industry awards, including the Vanguard Award from the National Cable Television Association, the Wonder Woman of Cable Award from Women in Cable Telecommunications (WICT), and Multichannel News and Cable Marketer of the Year from Advertising Age.