In marked contrast to his slow jams and rap videos on Jimmy Fallon’s Tonight Show, NBC’s new promos for Brian Williams stress “experience” and “battle scars” and show Williams in Iraq and Afghanistan, with earthquake survivors in Haiti, with veterans in Normandy for the 70th anniversary of D-Day, with survivors of Hurricane’s Katrina and Sandy, etc…. And, they’re narrated by Michael Douglas. The promos are part of a campaign to commemorate Williams’ upcoming 10th anniversary as anchor and managing editor of NBC Nightly News – a position he took in December of ’04.
The anniversary approaches as Williams is in a battle to hang on to his evening news ratings lead among overall audience. Just yesterday Nielsen corrected a major error that had shown ABC’s David Muir snapping Williams’ 263-week winning streak. With Nielsen’s correction, Williams’ has now been the country’s most watched newscast for the past 265 weeks. “We are pleased that the corrected numbers confirm that NBC Nightly News is the No.1 news broadcast in America, and has been for the last 265 weeks,” NBC News said when Nielsen issued its correction, putting Williams’ streak back on track. “We remain, first and foremost, committed to our viewers and bringing them a broadcast with credible, authoritative news they can trust,” the news division said.