Earlier this month, BBC One mysteriously tweeted that Benedict Cumberbatch was “filming something special” for the broadcaster. The network’s Sherlock star has now been revealed as the voice of a new trailer showcasing the best of BBC Drama — past, present and future. Perhaps not quite as exciting as the news that he’s Marvel’s choice to play Doctor Strange, but nevertheless a bit of catnip for “Cumberbitches” the world over, and a savvy marketing ploy. The BBC launched the trailer above just now for its new season. It did so on broadcast just ahead of its new limited series The Missing.

BBC logoIn the promo, Cumberbatch, who will return to the BBC for a fourth season as high-functioning sociopath Holmes later in 2015 and also stars in upcoming BBC Two series The Hollow Crown: The Wars Of The Roses, narrates “the BBC’s unique role in nurturing talent and its powerful storytelling from the past, present and future,” says BBC drama Controller Ben Stephenson. Reading Shakespeare’s monologue “All The World’s A Stage” from As You Like It, Cumberbatch and the BBC celebrate a lifetime of British drama.

Featured in the trailer are first glimpses of JK Rowling’s The Casual Vacancy; Judi Dench/Dustin Hoffman-starrer Esio Trot; Wolf Hall with Steven Spielberg’s BFG Mark Rylance and Homeland‘s Damien Lewis; and adaptation Jonathan Strange & Mr Norrell, among others. The BBC says the trailer celebrates its commitment to world-class storytelling and to “making memories for our audiences to share in years to come.”