ema baehrAs film awards season gets underway, the British Academy of Film and Television Arts has created a new post overseeing all five of its London-based prize ceremonies.

Previously the Acting Head of Film, Emma Baehr has been named Director of Awards and will be responsible for the ongoing development of the British Academy’s kudos, including the BAFTA Film Awards that fall just ahead of the Oscars in February. She is charged with ensuring that output reaches a wide and diverse audience; increasing engagement with the film, television and games industries; and identifying strategic partnerships. Baehr will also join BAFTA Chief Exec Amanda Berry on the senior management team.

Jim Bradshaw, who is currently Head of Membership, will become Acting Head of Film with responsibility for the film awards and will be supported by Awards Officer Bradley Down.

“The Director of Awards role is a key one for BAFTA,” Berry said. “Emma will ensure the Awards continue to be delivered to the very highest standard, maximizing the impact of the Awards on our ever growing international audiences whilst helping to identify new business and revenue opportunities. This appointment will allow me to move away from day-to-day management of the Awards and broaden my remit across the organization.”