Bad Judge has had plenty of bad news in its formative months, but maybe there truly is no such thing as bad publicity. Over the past month, the NBC show starring Kate Walsh got more audience interest the past month than any other show debuting this fall, according to a Yahoo analysis of searches on its site.
Yahoo’s study also spotlighted the “buzziest” returning show (ABC’s Modern Family), the most searched-for returning show (AMC‘s The Walking Dead) and the most searched-for star of a new show (Karen Gillan, on ABC’s modern Pygmalion comedy Selfie).
Deadline has put together a series of tables below, breaking out the data by category. The “buzziest” shows are those seeing sudden spikes of interest in the past month, compared to the previous month, said Lauren Whitehouse, a Yahoo search trends expert.
This measure is particularly notable in light of an Adobe study of the amount of social-media attention that dozens of fall season shows were getting over the summer. Of those shows, 75 percent were getting less than 100 mentions a day on 12 big social-media and blogging networks. As I put it then, crickets. Now, it looks like those network marketing dollars are starting to kick in a bit here and there. Worth noting: both studies put Shonda Rhimes‘ How to Get Away With Murder among the handful of shows getting the most online attention.
Buzz is different from absolute numbers of searches for a show, she said, and reflects more the velocity of change in interest (say, because of lots of news or advertising is suddenly hitting, piquing audience interest) rather than the absolute volume of searches. So, the shows suddenly getting lots of buzz are those where audience interest is jumping up fast.
“We definitely did see that boost this month,” Whitehouse said. “I would attribute that directly to promotions. A lot of it comes from search when they see something on TV.”
By contrast, the table with the most searched-for returning shows reflects enduring audience relationships. Not surprisingly, the list is topped by ratings champ The Walking Dead, followed by Sons of Anarchy, which started its final season recently with lots of fan interest (not to mention that cudgel of a Twitter feed wielded by show creator Kurt Sutter).
The list of buzziest returning shows, by contrast, are topped by Emmy champ Modern Family. It also includes Saturday Night Live, which has had a series of changes in cast and roles in the past few weeks, even to the death of long-time announcer Don Pardo and his replacement, announced today, by Darrell Hammond.
And keep an eye on Selfie. Both the show and star Gillan, who made her name initially starring on Doctor Who, are attracting a lot of online interest, said Whitehouse.
“It was interesting to me that Selfie is spiking off the charts,” said Whitehouse. “Maybe it’s coming up late, but it’s coming up strong.”