Comedy Central has launched a major offensive against the Washington NFL team over its name, debuting a promo for the season debut episode of South Park, “Go Fund Yourself,” during the fourth quarter of the team’s game against the Philadelphia Eagles on Sunday night. In the episode the kids of South Park launch a Kickstarter campaign for their new company, which they have named The Washington Redskins. Funding pours in and team bigwigs demand Cartman change his company name. (In June, the U.S. Patent Office canceled trademark protection for the team name because it said it was an insult to Native Americans; that move threatened millions of dollars in merchandising, sponsorships, etc. The team has appealed that ruling.)

Also this week, Jon Stewart’s The Daily Show has scheduled a segment in which correspondent Jason Jones interviews four die-hard team fans who support use of the name. The four fanatics say they were duped by The Daily Show and, in the course of the pre-taped interview, they were ambushed by Native Americans — an ambush that left the team fans feeling in danger and “defamed” according to Washington Post.  In the segment, the Native Americans also were taken to FedEx Field to interact with other team fans as they tailgated before a game, some of whom screamed obscenities at them.

Last March, Social media went all Lord of the Flies when @ColbertReport tweeted out a single line that Stephen Colbert had delivered on his show, mocking team owner Dan Snyder for his latest reaction to the calls to change the racial slur that is the name of his Washington NFL team. Snyder, in an effort to placate those calling for a name change  — including President Obama — had just announced his formation of a foundation to help Native Americans. Proving his critics’ point, Synder hilariously named the foundation The Washington Redskins Original Americans Foundation.

Subsequently, Colbert had to devote an entire episode of his show  to a rebuttal of #CancelColbert. “The Interweb tried to swallow me whole. But I am proud to say that I got lodged in its throat and it hacked me back up, like a hastily chewed chicken wing,” Colbert told fans who’d tuned in  to see how he would respond to the kerfuffle, which had been a top trending topic on Twitter for two days running.