This weekend’s Streamy Awards will honor Pitbull, Michelle Phan, Shay Carl and Tyler Oakley as online-entertainment pioneers with the new ICONS awards. The four will be honored at a Friday night reception and during the Streamys main event Sunday night at the Beverly Hilton.

Oakley, a major vlogger on LGBT issues, will be honored for his activism, especially his “It Gets Better” anti-bullying campaign. He has received two Teen Choice Awards, and has 5.3 million subscribers on his weekly podcast Psychobabble. 

pitbull__140512005625-275x212Pitbull will get an ICON award as both a successful musician selling 5 million albums worldwide and as owner of his own production company, Honey I’m Home, with an overall TV and digital deal at Endemol North America.

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Carl, whose full name is Shay Butler, is being honored for his SHAYTARDS channel on YouTube, his efforts to build a more cohesive community of Los Angeles-based online creators and as co-founding talent at Maker Studios, the multi-channel network recently bought by Disney.

Phan is being honored for  her beauty and fashion YouTube site that now has more than 6 million subscribers and 1 billion views. Phan signed an overall deal with Endemol Beyond USA to create original digital content. She also has a makeup line with L’Oreal, and is founder and exec producer of FAWN, a women’s lifestyle network. She has a book launching in October.

Samsung is sponsoring the ICONS awards. The Streamys are being produced by Tubefilter and dick clark productions. Grace Helbig and Hannah Hart will host.