Bong Joon-Ho’s Snowpiercer has brought in a combined box office of nearly $11 million from on-demand and theatrical revenues, RADiUS-TWC said. The company also updated VOD revenues for Charlie McDowell’s quirky comedy The One I Love, adding more than $200K in on-demand to totals reported two weeks ago.
RADiUS, practically alone among distributors using more-or-less simultaneous theatrical and on-demand releases of their specialty films, has regularly revealed VOD numbers since last fall. The company’s decision to make the numbers routinely available came soon after John Sloss gave VOD numbers for Escape From Tomorrow, then challenged other companies to do the same.
But no other company but RADiUS has responded to Sloss’ call to consistently reveal non-theatrical grosses. In June, RADiUS released to Deadline VOD data on its Oscar-winning 20 Feet From Stardom and The Unknown Known. Two weeks ago, RADiUS included updated VOD numbers when reporting weekend theatrical grosses and did so again today.
It’s important to note that numbers for on-demand reportedly are calculated based on different time frames than theatrical, so updates aren’t available in the same way as weekly box office.
RADiUS’ Snowpiercer VOD cume for two months is now at $6.45M, while The One I Love, now in its 5th week on VOD is at $737K. Love also had a $104,610 theatrical gross this weekend ($1,453 PTA in 72 theaters) for a theatrical cume just over $309K.
Snowpiercer’s 11-week theatrical cume is now just over $4.5 million. Combining that with its VOD cume brings the title’s U.S. gross at $10,956,135, according to RADiUS-TWC. The film is directed by Korean filmmaker Bong Joon-ho and stars Chris Evans, Tilda Swinton and Jamie Bell.
The One I Love, meanwhile, had grossed just over $500K when the company last reported VOD numbers, so that title has added more than $230K of on-demand revenues since. RADiUS said that it had “pointed all of its promotion and advertising towards the theatrical release” when it opened three weeks ago.