The executive ranks keep filling out at Robert Simonds’ new film and TV studio. Kevin Grayson is the latest to join the currently unnamed venture known as STX Entertainment, created by Simonds, TPG Growth, Gigi Pritzker, and Hony Capital. Grayson will depart his post as Senior Vice President of Distribution and Assistant General Sales Manager at Universal Pictures at the end of the month. He’ll join Simonds and COO Thomas McGrath serving as the mini-studio’s new President of Domestic Distribution, overseeing their annual 8-10 mid-range, star-driven features to be produced, marketed, and distributed in-house.

Grayson is coming off a banner year for Universal where he worked on Fast and Furious 6, Despicable Me, Identity Thief, Neighbors, Ride Along, Snow White and the Huntsman, Ted, Lone Survivor, The Lorax, and Safe House. Before that he was SVP, Sales and Distribution at Paramount handling Paramount, Paramount Vantage, and Paramount Insurge titles. Prior to Paramount Grayson did stints at DreamWorks SKG and MGM.

“Kevin’s sales and distribution experience while working at Dreamworks, Paramount, and Universal offers our filmmakers and talent access to one of the sharpest and savviest distribution minds working in the industry today,” said Oren Aviv, who officially joined the studio as President and Chief Content Officer for the Motion Picture Group earlier this month.