After ramping up the exec ranks of its newly launched film division this spring, Haim Saban’s Saban Brands has hired Doug Finberg to lead brand marketing across its portfolio of properties. The former EVP Marketing at MGM Studios will step into the newly created role of SVP Marketing, heading marketing, publicity, creative, promotions, and digital initiatives at Saban. Those brands include Power Rangers, which Saban is rebooting with Lionsgate as a big-screen franchise, Paul Frank, Macbeth, Julius Jr., Popples and Emojiville. Saban Films launched in May with an ambitious plan to release 8-10 commercial, talent-driven features per year, then hired Jonathan Saba as VP Marketing and Azniv Taschyan as VP Finance.

Finberg left MGM last September when his contract ran out, and the studio boosted TV/home entertainment EVP Michael Brown to a worldwide marketing post, where he assumed many of Finberg’s former responsibilities. Finberg now will bring his expertise in franchise film marketing to Saban. After joining MGM in 2011, he oversaw campaigns for James Bond pic Skyfall and Peter Jackson’s The Hobbit: An Unexpected Journey. At Marvel Studios before that, he handled Iron Man 2‘s international day-and-date release and spearheaded efforts to bring Thor, Captain America, and The Avengers to Comic-Con in 2010. Prior to Marvel, he did stints at Paramount Pictures International and DreamWorks SKG. Finberg will report out of LA to Saban Brands President Elie Dekel.