Former Dick Clark Prods exec Mark Shapiro has been named Chief Content Officer at IMG.

“Mark brings extensive experience in consumer entertainment, brand building, marketing, television programming and digital media to IMG,” said Ariel Emanuel and Patrick Whitesell, co-CEOs of WME | IMG. “Mark’s expertise will help us evolve our content, digital and production strategies across IMG’s Events & Media, Fashion and Models businesses globally and create new revenue streams.”

Shapiro served as CEO at Dick Clark Prods prior to its sale to Guggenheim Partners in 2012 and before his most recent role as executive producers. Before that, Shapiro was director, president and CEO of Six Flags Entertainment Co.

Earlier in his career, Shapiro spent 12 years at ESPN, where he was responsible for the development, acquisition, and scheduling of all ESPN programming; oversaw all remote and studio production for ESPN’s domestic and international entities, including ESPN Radio; and developed original films, dramatic television, and reality programming for ESPN networks. During his tenure there he earned 16 Emmys and two Peabody awards.

“I’m excited to join IMG at such a unique moment,” said Shapiro. “No other company has access to such a diverse, innovative portfolio of content creators and distributors, and I look forward to helping create and champion our partners’ stories and ideas.”