Despite major on-air personality changes, ABC’s Good Morning America finished the 2013-14 TV season as the country’s most watched morning infotainment program and finished tops in the news demo, scoring its largest season margins in more than 22 years over NBC’s Today in both metrics.
GMA clocked an average of 5.566 million viewers and 2.117 million news demo viewers – besting Today’s 4.871 million overall viewers and 1.966 million demo viewers, and CBS This Morning’s 3.025 million and 973,000, respectively.
But NBC says Today closed the total-viewer gap with GMA, year to year. NBC is using Live + Same Day stats, while ABC is using Most Current. In Live + Same Day viewing, GMA’s margin over Today shrunk 2% year to year. With Most Current stats, GMA’s margin over Today grew by 1% year to year. This season, GMA enjoyed a 29,000 viewer lift when delayed viewing up to 7 days after broadcast are factored in, while Today bagged a smaller 3,000 viewer boost.
Today finished the season as the No. 1 morning program in the younger, 18-49 demo, with 1.566 million viewers in the age bracket, topping GMA’s 1.487 million in that bracket and CBS This Morning’s 676,000.
Last December, GMA lost weatherman Sam Champion to NBCU’s The Weather Channel, and, in March of this year, lost Josh Elliott to NBC Sports. Ginger Zee replaced Champion and Amy Robach replaced Elliott.