That was fast: DreamWorks Animation’s stock price is down 7.7% in post-market trading — after rocketing 26% during the day — following a Wall Street Journal reported that deal conversations with SoftBank have “cooled.” The paper says that its info comes from “people familiar with the matter” and adds that “negotiations could restart.” One of its sources says that the companies “could ultimately strike a deal other than an outright takeover … for instance some kind of content partnership.”

Word of the companies’ negotiations for a deal that values DWA at about $3.3B spread over the weekend. While its shareholders like the prospect of a sale at a premium to the company’s trading price on Friday, some analysts say the terms don’t make sense for SoftBank.