Discovery Communications and Hasbro announced this morning The Hub network will become Discovery Family Channel effective October 13,  and will  broaden its programming focus to serve families in primetime — while continuing to showcase Hasbro content in daytime, including My Little Pony, My Littlest Pet Shop and Transformers Rescue Bots. In primetime,  programming will draw from Discovery’s library of programming.  Initial series will include Superhuman, Time Warp, Flying Wild Alaska, Africa, and Extreme Engineering: Biggest Reveals.

Discovery Family Channel will continue as a joint venture of Discovery Communications and Hasbro, with Discovery Communications taking a 60% ownership position in the new channel and Hasbro’s stake decreasing to 40%.  The network,  which has  grown from nearly 56 million homes in 2010 to approximately 70 million today, will be consolidated and managed under the Discovery portfolio of networks.  Group President Henry Schleiff will assume oversight of the channel; Tom Cosgrove becomes its general manager and will helm all network operations and programming. Schleiff has overseen the successful turnaround and growth of several networks within the Discovery portfolio.  Cosgrove previously served as executive vice president and chief operating officer of Discovery Channel and Science Channel and has held senior leadership positions at ABC Family, Fox Family, Fox Kids and TV Guide Channel prior to his time at Discovery.  Most recently, he led 3net and 3net Studios.