Away from the candy colored films of Bollywood, a new wave of genre pics has recently been providing a grittier glimpse at the Indian Subcontinent. One of the filmmakers most closely associated with the style is Anurag Kashyap, whose Gangs Of Wasseypur and Ugly both ran in the Cannes Directors’ Fortnight. Kashyap, via his Phantom Films, is now teaming with Jason Blum’s Blumhouse Productions and Asia-focused outfit Ivanhoe Pictures in a multi-year partnership to produce local-language genre titles in India. The deal is for a minimum of 10 films over five years, one of which Kashyap will helm.

Ivanhoe will finance the films, Phantom will produce and Blumhouse will help oversee the creative, bringing its expertise creating horror franchises like Paranormal Activity, The Purge, Insidious and Sinister. The films will be released in India under the Blumhouse brand. While Bollywood is still the big box office driver, getting into India is a smart move — local box office share can be as high as 90%.

Blum said, “Ivanhoe and Phantom are the perfect partners to help create engaging, terrifying films for the rapidly growing Indian market. We are excited to bring our approach of empowering filmmakers to tell their favorite genre stories to local-language productions.”

The deal was negotiated on behalf of Ivanhoe Pictures by CFO Suraj Gohill, CAA for Blumhouse and CAA KWAN for Phantom.