WME IMG has tapped former Ogilvy Entertainment founder and president Doug Scott as EVP Marking and Brand Solutions. In his new role, Scott will be responsible for helping activate WME IMG’s branded content partnerships and expanding its owned and operated properties. He’ll be based in NYC. The move comes three months after WME acquired IMG in a $2.2 billion deal.
Scott founded Ogilvy Entertainment, the branded and original entertainment division of ad agency Ogilvy & Mather, in 2006. Before that, Scott was SVP and General Manager of Bragman Nyman Cafarelli. Previous roles include Founder of MATTER, an entertainment marketing company; EVP of Marketing and Creative Director at Hypnotic; and EVP and General Manager at the Hollywood Stock Exchange.