Paramount has unveiled the first trailer for Jason Reitman‘s Labor Day follow-up Men, Women & Children, launching a campaign tailored to digital-age moviegoers. Adapted by Reitman and Erin Cressida Wilson from the Chad Kultgen novel, the ensemble drama stars Kaitlyn Dever, Rosemarie DeWitt, Ansel Elgort, Jennifer Garner, Judy Greer, Dean Norris, and Adam Sandler as a group of high schoolers and their parents navigating life, love, and relationships in the age of social media and online obsession. The complexities of living in a plugged-in world ruled by texts, emails, and the ubiquitous Internet are underscored in the unusual dialogue-free trailer told through devices and pop-up convos (watch it below).
Men, Women & Children world premieres next month at the Toronto International Film Festival, though an official release date has yet to be confirmed by Paramount. The studio took Reitman’s Labor Day to Telluride and Toronto last year before opening it over the Christmas holiday. Coinciding with today’s trailer debut, the studio launched its out-of-the-box Men, Women & Children partnership with Whisper, a popular app and online community that allows users to share their deepest secrets anonymously. The “anti-Facebook” boasts a youth-skewing user base reportedly in the millions that notched 3 billion monthly page views as of last December alone. Paramount’s strategic co-branding partnership, cooked up by its interactive division, will see sponsored prompts engaging users on Whisper with the hashtag #MWC and is set to run the duration of the Men, Women & Children campaign. Here’s the trailer: