EXCLUSIVE: The much-ballyhooed Broadway revival of Side Show has a new above-the-title producer: Universal Pictures. Christopher Herzberger, Universal’s executive, live theatricals, pushed the deal, which I’m told includes a financial stake in the tuner. Lead producers of the musical, imported from the Kennedy Center, are Darren Bagert, Martin Massman and Jayne Baron Sherman.
Based on the true story of Siamese twins Daisy and Violet Hilton, the musical will begin performances October 18 at the Jujamcyn-owned St. James Theatre, with Erin Davie and Emily Padgett reprising their leading roles. Opening night is set for November 17. Rick Miramontez, spokesman for the show, had no comment.