EXCLUSIVE, with Monday morning update: Here’s a first look at the art for Side Show, returning to Broadway in October. The musical, with book and lyrics by Bill Russell and music by Henry Krieger (Dreamgirls), tells the based-on-true-story of the Hilton sisters, Daisy and Violet, joined-at-the-waist twins who became a freak-show and tabloid sensation in the 1920s and ’30s, when everything from their daily routines to their act to the most intimate details of their private lives was fodder for the publicity maw. (Today they’d be offered millions to appear on Naked Dating.)
The original show had a brief run beginning in late 1997. But it was too weird for conventional Broadway audiences and too tasteful for freak-flag freaks. As the poster art suggests, the new version, somewhat revised, is taking a flashier, more Hollywood-style approach. The campaign is designed by SpotCo.
As for the show, Bill Condon (Dreamgirls, the Twilight Sagas) is staging, with choreography by Anthony Van Laast and sets by David Rockwell. Performances begin October 28 at the St. James, with opening night set for November 17. Speaking of freak flags over Broadway, that’s just a few weeks before the first performance of a revival of The Elephant Man, with Bradley Cooper in the title role.