Taylor Swift will be joining season 7 of NBC’s The Voice which debuts on Sept. 22 and will be advising contestants across all four teams in a role similar to Coldplay’s Chris Martin last season.  Swift will be working with Voice vets Adam Levine, Blake Shelton, as well as new coach Gwen Stefani and Pharrell Williams in addition to previously announced advisors Steve Wonder (on team Levine), Gavin Rossdale (working with wife Stefani), Little Big Town (with Shelton) and Alicia Keys (working with Williams).  Swift performed on the fourth season of the NBC singing competition show.  The Voice season 6 finale drew a 3.3 overnight rating in 18-49 with 11.6 million total viewers last May, down 25% from its season 5 finale. Us Weekly reported Swift’s addition earlier today. NBC declined to comment on the report.

Swift has been busy as of late. Her fifth studio album 1989 hits store shelves on Oct. 27 and she recently co-starred in the Weinstein Co. feature The Giver as Rosemary.

Swift’s latest single “Shake It Off” hit No. 1 on the Billboard Hot 100 in its first week of release. “Shake It Off” sold 544,000 according to Nielsen Soundscan in the week ending Aug. 24, making it the highest sales week ever of the year, outstripping the 490,000 downloads that Pharrell sold during the week ending March 22 for “Happy”.  Among all-time weekly single bows, “Shake It Off” ranks behind Flo Rida’s “Right Round” ( 636,000, Feb. 28, 2009), Swift’s “Together” (623,000, Sept. 1, 2012) and Katy Perry’s “Roar” (557,000, Aug. 31, 2013).

That Guy
2 years
Well there goes me watching The Voice this season.
Hot Dumb Italian
2 years
This is obviously the "down period" for the music industry. Friends of mine who work in it...
2 years
anything and anyone to court younger viewers. selling albums is not the same as being able to...