Just hours from the airing of its Season 1 finale, CNBC has picked up original primetime reality series Restaurant Startup for a second season. The cable network has ordered 10 hour-long episodes for a January premiere.
Produced by Shine America, the series features restaurateur and TV personality Joe Bastianich and chef and restaurateur Tim Love who vie to invest their own money in restaurant concepts they believe could make them millions. Series follows wannabe restaurateurs launching pop-up establishments with $7,500 in seed money, on LA’s Melrose Avenue. Since its July 8th premiere, Restaurant Startup has improved its year-ago time period average by +37% among P2+, +131% among P18-49, and +56% among P25-54. Restaurant Startup‘s Season 1 finale airs tonight at 10 PM on CNBC.