The 2015 release schedule carousel has spun again as Fox moves its creepshow reboot away from Fifty Shades Of Grey and will counter instead with the male-skewing comic book actioner from X-Men First Class director Matthew Vaughn. The shifts give MGM co-distributed Poltergeist a July 24 release, making it the first horror movie of next summer, and slots Kingsman: The Secret Service — which had been set to open October 24 — against the female-targeted E L James adaptation from Focus.

This is the second time Fox has 20thcenturyfoxpurpleandgoldlogochanged its mind about a counterprogramming move for Valentine’s Day weekend. In January, it moved the Nicholas Sparks-authored romancer The Longest Ride away from February 13 and replaced it with Poltergeist. But with male action movies tending to do well during Cupid’s weekend, the studio is opting for Kingsman, the spy action comedy that was part of the studio’s Comic-Con presentation a couple of weeks ago. Although Fifty Shades will the only new competition for Kingsman that weekend, both will be up against the second frames for the Wachowskis’ Jupiter Ascending from Warner Bros, Universal’s Seventh Son, Paramount’s SpongeBob: Sponge Out Of Water and Johnny Depp-starrer Mortdecai from Lionsgate.

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