NBC will be premiering its new Thursday night romantic comedy A to Z on Aug. 14 on iHeartRadio.com and its mobile app, seven weeks before its October 2 broadcast airdate.  By working with iHeartRadio, NBC is hitting the comedy series’s millennial demo, which typically watches content online before TV. Music is a vital component on A to Z, and Alexandra Patsavas, who has served as the music supervisor for Gossip Girl, Twilight and The Hunger Games, will be overseeing the songs for the NBC series.

The NBC partnership with Clear Channel Media and Entertainment, which reaches 245 million listeners, will also include promotional support for A to Z across its contemporary hits radio stations both on-air and on their websites, mobile, and social networks. Clear Channel’s nationally syndicated on-air personality Ryan Seacrest will also be pumping up A to Z on his radio show with on-air discussions.

The pilot will also be available on NBC, NBC.com, Xfinity, as well as NBC-owned affiliate websites and via cable, satellite and telco providers on demand/online services.  The version of A to Z seen online will be 90 seconds longer than its broadcast premiere.  The series will air Thursdays at 9:30 PM.

A Warner Bros. TV production, A to Z stars Ben Feldman (Mad Men) as Andrew and Cristin Miloti (How I Met Your Mother) as Zelda. The two are a mismatched couple, Andrew being a dating service employee and Zelda, an attorney, but they manage to fall in love. Henry Zebrowski, Lenora Crichlow and Christina Kirk also star. Katey Sagal provides the voice of the narrator on the show. A to Z is executive produced by Ben Queen (who also wrote the pilot), Rashida Jones, Will McCormack, Bill Callahan and Michael Patrick Jann (who also directed the pilot).