Comedy Mom is getting a big push heading into its second season. CBS aired repeats of the Chuck Lorre series behind its flagship comedy, Lorre’s The Big Bang Theory, this summer and will use Big Bang as a lead-in for Mom in the fall. Now Mom producer Warner Bros TV is doing its part, partnering with corporate sibling TBS for a four-week run that will feature all episodes from the mother-daughter comedy’s first season airing behind the cable network’s highly rated repeats of Big Bang.
The marathon is a big deal as WBTV is probably the most protective studio of its series, not making them available online or anywhere else to preserve their syndication value. Mom has not been sold off-network yet, so the move signals a change in direction for the studio and indicates how committed it is, as is CBS, to growing the series in Season 2. (Producers of other WBTV-produced series, including Person Of Interest, had complained in the past that the studio’s no-exposure policy may have hurt the shows’ ability to find new audiences in their early goings.)
“I’m very excited that TBS has agreed to run the first season of Mom every weekday evening following The Big Bang Theory,” said Lorre. “It’s my hope that this incredible platform will allow people who might not have seen the show on CBS a chance to get acquainted with it. And perhaps that acquaintance can turn into an ongoing relationship. Unlike other shows I’ve worked on, Mom has a certain darkness about it. But just like with Two And A Half Men, Mike & Molly and The Big Bang Theory, the goal is always laughter.”
Mom, starring Anna Faris and Allison Janney, will begin its run on TBS on August 25, airing weeknights at 7:30 PM. The stint will end September 19, 10 days before Season 2 of the comedy premieres on CBS following Big Bang. (Big Bang will begin the season airing in that Monday 8 PM slot until October 20, after which it returns to its regular Thursday time period; 2 Broke Girls takes over the Monday slot the next week.)
Needless to say, if Mom proves a good companion for Big Bang on TBS, both the cable network and CBS will be taking notice — TBS for when WBTV takes the series out in off-network syndication and CBS for scheduling ideas.