British reality format Sex Box is getting on American television. After piloting the provocative concept earlier this year, WE tv has picked up the project to series with nine episodes set to air next year. In Sex Box, from Relativity TV, real couples whose relationships are on the rocks address their issues with a panel of experts before entering a soundproof, camera-free box to have sex and, upon exit, immediately discuss the experience with the experts. “Sex Box is one of the most unique and compelling show concepts we’ve ever seen, and we can’t wait to bring it to WE tv,” said Marc Juris, WE tv’s President. “Our featured couples will get a once-in-a-lifetime experience, while our viewers will get the kind of bold, break-through-the-clutter programming they increasingly associate with WE tv.”
Cable networks have been pushing the decency envelope in reality TV during the past year with a slew of “naked” unscripted series featuring contestants in the buff. Despite the fact that Sex Box does not show the sex act, the concept is certain to raise eyebrows as it did in the U.K. Sex Box originated as a reality special on UK’s Channel 4, where it drew an overnight audience of 906,000 in October (1.2 million cumed) and attracted a lot of traditional media and social media attention. It was produced by Clearstory, with Relativity acquiring the rights and pitching it to U.S. networks.
WE tv’s panel of experts includes Dr. Fran Walfish, a leading Beverly Hills relationship psychotherapist; Dr. Chris Donaghue, a licensed clinical therapist, nationally certified sex therapist, and doctor of clinical sexology and human sexuality; and Florida-based pastor Dr. Yvonne Capehart, the founder of “Healed for Real” healing and deliverance conference and Sister Keeper International Ministries Crusade, a network for women in ministry. Sex Box is executive produced by Relativity Television’s Tom Forman and Brad Bishop.
WE tv is coming off a solid return for reality series Braxton Family Values and SWV Reunited, whose season premieres last week drew more than 1.5 million viewers; the Season 4 bow of Braxton was up 16% over season 3 premiere, and SWV third-season debut was up more than 1 million from its Season 2 opener.