When life gives you lemons, the saying goes, make lemonade. The folks at Downton Abbey are offering their own spin on the time-worn phrase, funneling embarrassment over what’s come to be known as ‘Water-bottle-gate’ into a positive campaign for charity WaterAid. Earlier this week, the period drama was called on the drawing room carpet when a modern-day plastic water bottle was left visible in a new promotional photo (see below). ITV, which airs the drama, released the publicity stills on Thursday after a press screening of the first episode of Season 5. The gaffe was later uncovered when an uncropped version of a pic of Hugh Bonneville’s Earl of Grantham and Laura Carmichael’s Lady Edith made its way onto the internet. On Saturday, the cast embraced ‘Water bottle-gate’ by posing for the picture above to promote the work of international charity WaterAid which helps provide communities around the world with access to safe, clean water. An ITV spokesperson said, “After seeing the reaction the picture caused earlier this week, the cast and crew came up with the idea of turning some of this attention towards an issue around water that really matters.” Given how seriously the drama prides itself on historical accuracy, it’s nice to see this kind of reaction.